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Employer branding requires evolution, not revolution
When it comes to tapping into employee advocacy to strengthen employer brands, Australia needs to "play catch up" with other countries, a specialist says.
Having recently contributed to global research presented at a conference in Amsterdam, Lightbox Communications CEO Mike Beeley highlights that employee advocacy currently ranks as a fourth priority for Australian organisations when it comes to employer branding.
Leveraging employee advocacy is "not just about asking people to say nice things", Beeley tells HR Daily.
Rather, it requires "actually helping them and training them to be able to do so", as he suspects up to 95% of employees don't really even know how to use LinkedIn properly.
This "comes down to simple things", such as giving them time and tools...
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