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Organisations working on exciting projects should "jump" on the opportunity to excite prospective candidates with the information, an employer branding expert says.

As HR Daily reported in this article, Peak Corporate Solutions' latest market research found only 17% of employers are talking about ground-breaking projects in the context of their EVP.

That's not to say other organisations aren't working on interesting projects, says director Malcolm Peak.

"A lot of organisations have these great projects and they're just not talking about them," he says.

Peak and his team often hear organisations mention projects 'only they can do', or that 'no one else is doing'. "When you talk to people in focus groups, they're so excited about this thing," he says.

Usually on their website, however, there's no mention of them...