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Not enough organisations are addressing the fact that when employees are prone to distraction, they tend to work on what's easiest rather than what's most valuable, a performance and productivity authority says.

"Attention architect" Adam Williams, who's spent more than 30 years helping some of the world's biggest brands capture attention, says that although both organisations and individuals are increasingly aware of distraction-related struggles, he's still seeing more focus on the problem, than on solutions.

"Microsoft's research says that the most pinged employees can be interrupted every two minutes by a notification, meeting or an email. And we all look at it and we go, 'Yeah, that's terrible'," he tells HR Daily.

"We're at the recognising phase, and the next step is: Okay, let's now do something about it."

A tendency to confuse being prolific with being productive doesn't help, because it means attention that is directed isn't necessarily creating value, Williams notes...