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Increasing employee demands and expectations associated with the 'me economy' are understandable, but they're also unsustainable, according to a workplace culture specialist.

Corporate coach and EST10 founder Roxanne Calder says members of older generations can be quick to deem the 'me economy' a sign of selfishness or entitlement associated with younger generations.

However, she tells HR Daily, this would be a "dangerous" mistake – "it's really more about the rise of the individual employment bargain".

On the surface, the "me economy" looks like employees who want more flexibility and more personalised benefits, Calder says...