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It can be difficult for leaders to hold employees accountable for poor performance or behaviour when they haven't made it "really clear" what their expectations are, according to a communications specialist.

This Q&A covers:

• the importance of setting performance and behaviour expectations;
• why these conversations aren't occurring;
• what best-practice discussions look like in practice;
• optimal timing;
• where things can go wrong; and
• the impact of successful conversations.