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An employer on a mission to become "the healthiest workplace" started by asking its 4,000 employees, "What if work didn't feel like work?", a conference heard this week.

Medibank's 'work reinvented' change program is the "cultural vehicle" it hopes will help it achieve its ambition, says senior executive, health, culture and performance, Katelyn Reddin.

The program is based on the belief that "if our people are healthier, they will sustainably perform better", and it started differently from previous initiatives, Reddin has told the ATC 2025 Impact conference in Melbourne.

"Usually, we'd come up with some ideas in a room, we'd get the executive team on board, we'd sequence what we want to do, and plan it out over a three-year roadmap...