Employer branding | Page 21 (285 items)

An employment contract is more than a legal document - it is a psychological contract that plays a fundamental role in shaping behaviour and performance, according to a new report from The Work Foundation.

More than any other attribute, a poor workplace culture will brand an organisation as a "nightmare" employer, according to new research.

The key to building an employer brand competitors will be envious of is authenticity, says branding expert Brett Minchington.

Creating a new business culture following a merger and acquisition requires "pace over perfection" and a willingness to make some mistakes, says Bupa Australia's director of HR, Penny Lovett.

Public relations disasters don't just have to be about an employee issue in order to damage an employer's brand, says Buchan account director Belinda Thomson.

Virgin Blue should take responsibility for allowing, and potentially encouraging, a culture where viewing p*rnography is a widespread problem, says Transport Workers Union national executive officer Scott Connolly.

After a survey found 50 per cent of respondents "hated" Telstra, the company looked internally to identify its strengths as an employer and develop its employment value proposition (EVP).

Employers can amplify their voice in the employment market by narrowing the focus of their branding, says adidas recruiting captain Steve Fogarty.

Employees who understand the connection between their role and their organisation's goals are more satisfied - and more productive - than those that lack a big-picture perspective, according to a new report.

There are few legal risks linked to banning 'body art' at work, but employers should ensure policies are relevant to the workplace and consistently applied, says workplace lawyer Brad Petley.