Employer branding (286 items)

The speed with which one employee's bad behaviour can taint an entire brand means it pays to consider all employees as ambassadors, according to an executive coach and communications specialist.

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Attempts to share positive workplace news in the media can go awry if HR practitioners enter the process with preconceived notions about journalism, an experienced editor warns.

At an organisation with unusually high risk and reward opportunities, scrutinising the judgement capabilities of incoming employees is essential, according to its CPO.

When it comes to tapping into employee advocacy to strengthen employer brands, Australia needs to "play catch up" with other countries, a specialist says.

Have you read about other employers' HR practices in the news and wondered about the best ways to put yourself and your organisation in the spotlight? Watch this HR Daily Premium webcast to learn how to position yourself as a thought leader, elevate your professional brand, and promote your organisation's achievements, while avoiding some common pitfalls of working with the media.

Most organisations haven't updated their careers page in more than 12 months, according to new employer branding research.

Organisations working on exciting projects should "jump" on the opportunity to excite prospective candidates with the information, an employer branding expert says.

After an inaugural survey revealed how much its people "wanted to have a say", an employer has won an award for its culture and achieved significant lifts in key engagement metrics.

Online reviews about employers can "significantly" impact the opinions of thousands of current and potential employees, and how organisations respond can turn "threat management" into an employer branding strategy, new research shows.