Employer branding | Page 18 (281 items)

With employers increasingly using social media for branding and candidate attraction, HR professionals must ensure their virtual activities comply with advertising standards, according to Dundas Lawyers legal practice director, Malcolm Burrows.

Employers that can't source the talent they need should consider whether they're "selling the right message", says the general manager of human resources at Chevron, Kaye Butler.

Investing in the development of staff who have career aspirations outside of your organisation can still make business sense, according to the general manager of Bakers Delight Holdings, Gabby Kelly.

When advertising company Adshel wanted to overhaul its brand, the exercise doubled as a successful engagement initiative.

A struggling company that developed an aggressive change strategy after going into administration has gone on to become an employer of choice.

Job-hunting executives are starting to "see past the dollar signs" and have "deeper conversations" about what their prospective employers can offer, according to Lee Hecht Harrison strategic client partner Ross Heron, who says opportunities and experiences can be just as enticing as financial incentives.

Deloitte Australia has a "pretty light" employer branding team, but uses social media to turn its 6000 employees into recruiters and brand managers, says national talent acquisition and mobility director, Tanyth Lloyd.

Encouraging employees to use social media is complex and full of risks, but the rewards - in terms of collaboration and engagement - are "unbelievable", according to the CEO of a Big Four professional services firm.

A software development company has tripled its number of grad applicants this year, thanks largely to a new program its HR vice president describes as "induction on steroids".

The most important audience for social media branding efforts are your existing employees, says Facebook's recruiting manager, Richard Cho.