Many organisations are failing to take concrete steps to ensure workers understand and reflect the behaviours promised by their employer brand, according to new research by Employer Brand International (EBI).
Mobile is fast becoming the most popular way for people to access the internet, but HR departments are failing to embrace its potential for use in candidate attraction and engagement, according to talent management expert, Martin Cerullo.
With employers increasingly using social media for branding and candidate attraction, HR professionals must ensure their virtual activities comply with advertising standards, according to Dundas Lawyers legal practice director, Malcolm Burrows.
Employers that can't source the talent they need should consider whether they're "selling the right message", says the general manager of human resources at Chevron, Kaye Butler.
Investing in the development of staff who have career aspirations outside of your organisation can still make business sense, according to the general manager of Bakers Delight Holdings, Gabby Kelly.
Job-hunting executives are starting to "see past the dollar signs" and have "deeper conversations" about what their prospective employers can offer, according to Lee Hecht Harrison strategic client partner Ross Heron, who says opportunities and experiences can be just as enticing as financial incentives.
Deloitte Australia has a "pretty light" employer branding team, but uses social media to turn its 6000 employees into recruiters and brand managers, says national talent acquisition and mobility director, Tanyth Lloyd.
Encouraging employees to use social media is complex and full of risks, but the rewards - in terms of collaboration and engagement - are "unbelievable", according to the CEO of a Big Four professional services firm.
