Employers that don't have a social media presence or let employees interact with potential candidates are denying themselves the best source of future talent, says social media strategist Michael Specht.
When an organisation has a very public industrial dispute its employer brand will be damaged, but the impact doesn't have to be long-term, says branding expert Brett Minchington.
Most organisations spend a lot of money on their communication and marketing to consumers, with high standards for what goes into their ads and branding, but let those standards fall when it comes to job advertising, careers websites and other candidate marketing, says corporate communications specialist Belinda Thomson.
It can be hard to keep up with new tools and technology in the recruitment space, but employers have "got to put a stake in the ground and start", says recruitment and social media specialist Paul Jacobs.
A strong employer brand can give an organisation a significant advantage over its competitors, but according to a global survey, most employers do not have a clearly defined brand strategy and do not know which activities enhance their brand.
The tendency to invest as little time and money as possible in training and engaging temporary employees is understandable, but can cause lasting damage to an organisation's customer and employer brand, says Sork HC managing director Anthony Sork.
Economic conditions mean that prospective employees are more likely to value an attractive pay packet over a company's brand or culture when considering where they'd like to work, according to a new report.
Employers will increasingly turn to crowdsourcing over outsourcing in the next decade, according to HR experts Jeanne C. Meister and Karie Willyerd, who predict social technologies will soon become a driving force in recruitment and corporate innovation.
An employee's failed unfair dismissal claim - lodged after he was sacked over a Facebook rant - reinforces that the concept of the "workplace" is not limited to its physical environment, says employment lawyer Lisa Berton.
Recruitment videos on YouTube are "the gift that keeps on giving" when it comes to engaging potential employees and building your employer brand, says the US-based director of sourcing and social strategy at Bernard Hodes Group, Jim Stroud.
Some employers have successfully stepped up to the task of managing psychosocial safety, but in many other workplaces, initiatives are falling flat. Join us for an HR Daily webinar to understand what's holding back progress in this critical space and how to move forward.
