Job-hunting executives are starting to "see past the dollar signs" and have "deeper conversations" about what their prospective employers can offer, according to Lee Hecht Harrison strategic client partner Ross Heron, who says opportunities and experiences can be just as enticing as financial incentives.
Deloitte Australia has a "pretty light" employer branding team, but uses social media to turn its 6000 employees into recruiters and brand managers, says national talent acquisition and mobility director, Tanyth Lloyd.
Encouraging employees to use social media is complex and full of risks, but the rewards - in terms of collaboration and engagement - are "unbelievable", according to the CEO of a Big Four professional services firm.
A software development company has tripled its number of grad applicants this year, thanks largely to a new program its HR vice president describes as "induction on steroids".
Employers that don't have a social media presence or let employees interact with potential candidates are denying themselves the best source of future talent, says social media strategist Michael Specht.
When an organisation has a very public industrial dispute its employer brand will be damaged, but the impact doesn't have to be long-term, says branding expert Brett Minchington.
Most organisations spend a lot of money on their communication and marketing to consumers, with high standards for what goes into their ads and branding, but let those standards fall when it comes to job advertising, careers websites and other candidate marketing, says corporate communications specialist Belinda Thomson.
It can be hard to keep up with new tools and technology in the recruitment space, but employers have "got to put a stake in the ground and start", says recruitment and social media specialist Paul Jacobs.
A strong employer brand can give an organisation a significant advantage over its competitors, but according to a global survey, most employers do not have a clearly defined brand strategy and do not know which activities enhance their brand.
When an employer receives a complaint or becomes aware of a conduct issue, it's not always appropriate to go down a traditional disciplinary path. This HR Daily Premium Q&A will discuss alternative options and how to determine which is best in various circumstances.
Recent constructive dismissal claims highlight the risks involved in accepting a resignation from an employee who is experiencing mental health issues. Watch this Q&A to understand the rulings' implications for all employers.
