Before going in hard with a sell message to bring great HR professionals on board, employers need to ensure they can deliver in three key areas, says HR recruiter Marisa Iuculano.
In the face of unprecedented change, rising disengagement and inflated employee expectations, employers need to build brands that "cut through the clutter" to engage people, according to marketing expert Dan Gregory.
Empowering "employee activists" is not just the key to greater employee engagement, it may also lead to greater consumer trust of your brand, according to research by global communications firm Weber Shandwick and KRC Research.
It's one of the most successfully tested tools for fostering and promoting cultural diversity, and philanthropist Peter Scanlon says HR should use it to break down barriers in the workplace.
Most HR departments are considered administrative rather than instrumental in their organisation's success, but lessons can be learned from companies the world over in how to demonstrate more value, according to Stanford University Professor of Organisational Behaviour, Huggy Rao.
Discrimination based on workers' looks is alive and well in the Australian workplace, according to an academic, who says HR professionals should be aware of "lookism" in order to avoid its associated risks.
Having a formal policy to govern what happens when an employee blows the whistle on alleged wrongdoing can deter misconduct and reduce the risk of bad press, according to law firm DLA Piper.
Turnover at this organisation spiked up after it redefined leadership requirements, and asked those who didn't meet them to leave, but the positive impact on those who stayed has more than compensated for the turbulence, says its HR director.
Benefits such as flexi-time and time off in lieu are now so prevalent that they're no longer considered a significant competitive advantage - but this doesn't mean they're unimportant, says Mercer Pacific talent business leader Garry Adams.
An employer brand should not only create clear expectations about what an organisation has to offer, but also about what it expects from employees in return, according to branding expert Andrea Culligan.
