Employer branding | Page 11 (285 items)

Telstra is ramping up its EVP messaging to attract specialist tech talent, amid challenges associated with its high-profile restructure, and growing competition from start-ups.

Mandated flexible work practices, sabbatical opportunities and a comprehensive wellness program have helped Hilton boost its status as an employer of choice.

Collaboration between HR and marketing teams has helped an employer attract new talent and keep engagement high during a period of rapid growth, according to its people director.

Increased publicity of underpayment scandals is being driven by "the rise of HR as PR", with organisations proactively coming forward to protect their brand and remain competitive, an HR expert says.

Randstad research has named Australia's most attractive employer brands; Bupa has failed in its appeal against a constructive dismissal ruling; a new report recognises the most disability-inclusive employers; satisfaction with workplace mentoring has fallen; and more.

Employee complaints about being overlooked for roles in favour of external talent has led global tech firm Oracle to add a team of internal recruiters who just target existing staff.

In-house recruiters and HR professionals too often lack the type of personal brand that could drive greater success with both candidates and internal stakeholders, a specialist says.

Some HR professionals are unsure about the right way to approach employer branding and fail to engage existing staff in branding efforts, according to a specialist.

After numerous negative reviews of a company disappeared from Glassdoor in recent months, HR Daily looked into what it takes to address a poor employer brand on review sites.

Sectors perceived as driven primarily by money will struggle more than others to attract and retain the next generation of talent, meaning they need to get creative about their employee value proposition, according to the managing director of Accenture Strategy.