Large employer brands are getting bogged down in complexity and outdated objectives, with HR teams finding it difficult to 'refresh' their image, a specialist says.
Including social media storytelling in its graduate recruitment marketing campaign has led to a 50 per cent boost in applications for the Australian arm of a global employer, according to the head of its people team.
HR professionals are overestimating how effectively they convey an organisation's culture to candidates, relying too much on job descriptions and not enough on interviews, says Microsoft's global talent acquisition leader.
Telstra is ramping up its EVP messaging to attract specialist tech talent, amid challenges associated with its high-profile restructure, and growing competition from start-ups.
Mandated flexible work practices, sabbatical opportunities and a comprehensive wellness program have helped Hilton boost its status as an employer of choice.
Collaboration between HR and marketing teams has helped an employer attract new talent and keep engagement high during a period of rapid growth, according to its people director.
Increased publicity of underpayment scandals is being driven by "the rise of HR as PR", with organisations proactively coming forward to protect their brand and remain competitive, an HR expert says.
Some employers have successfully stepped up to the task of managing psychosocial safety, but in many other workplaces, initiatives are falling flat. Join us for an HR Daily webinar to understand what's holding back progress in this critical space and how to move forward.
