Employer branding | Page 3 (285 items)

Equity is now a key EVP driver, according to new research from Randstad. Meanwhile Deloitte has topped the list of Australian organisations with the strongest employer brands.

Too many career websites focus on what an organisation wants, rather than potential benefits for the candidate, according to an employment marketing expert.

• Two months to comment on 'right to disconnect' term
  
• Union lodges first 'same job same pay' application
  
• HR reports widespread dissatisfaction with EVPs

The majority of employers use very few ways to evaluate the success of their EVP, but new research identifies 16 "meaningful metrics".

Adopting a "crisis communications mindset" ahead of next week's release of gender pay gap data will help all reporting employers, even if they're proud of their results, a communications expert says.

When embarking on an EVP project it's crucial to consider what specific problem needs solving, instead of just focusing on what will make careers pages more attractive, a specialist says.

Congruency between expectations and experience, throughout the entire employee lifecycle, is the most critical factor in whether an EVP will be considered "successful". Meanwhile "some disconnects exist" between what employees now desire in a physical workplace and what employers are providing.

An organisation has used its people data to launch a benefits package that positions it as an employer of choice without resorting to above-market pay rates.

Many employers are effectively engaging in "catfishing" with prospective employees by not portraying an honest picture of their EVP, a recruitment specialist says.

An always-on feedback channel is driving some key initiatives at an employer of choice, where workers feel confident that what they say will "make a difference", its HR leader says.