Employer branding | Page 3 (281 items)

Adopting a "crisis communications mindset" ahead of next week's release of gender pay gap data will help all reporting employers, even if they're proud of their results, a communications expert says.

When embarking on an EVP project it's crucial to consider what specific problem needs solving, instead of just focusing on what will make careers pages more attractive, a specialist says.

Congruency between expectations and experience, throughout the entire employee lifecycle, is the most critical factor in whether an EVP will be considered "successful". Meanwhile "some disconnects exist" between what employees now desire in a physical workplace and what employers are providing.

An organisation has used its people data to launch a benefits package that positions it as an employer of choice without resorting to above-market pay rates.

Many employers are effectively engaging in "catfishing" with prospective employees by not portraying an honest picture of their EVP, a recruitment specialist says.

An always-on feedback channel is driving some key initiatives at an employer of choice, where workers feel confident that what they say will "make a difference", its HR leader says.

EVPs are heading "increasingly towards experiences and transformation" as pay becomes less of a differentiator, Google's strategic advisor for people experience says.

Cisco has taken out the top spot on the Great Place to Work list, for the fourth year in a row, and Adobe has been recognised as the best medium-sized employer. Meanwhile, the gender pay gap continues to shrink.

After making its new benefits program all about choice, an employer has seen takeup among its workforce rise above 96%.

An organisation's culture can make or break the success of an M&A deal, so assessments need to be prioritised as highly as operational and financial due diligence, says an MD with plenty of experience in this field.